Good & Gather

GOOD & GATHER set a new standard for food packaging transparency in mass-market grocery.

While most food packaging is covered with bright colors, fancy imagery, logos, and health claims, GOOD & GATHER strips all of that away in favor of simple yet radical transparency. For each GOOD & GATHER product, we feature the list of ingredients in bold lettering on the front of the package, no matter how simple or complex that list may be. We also put everything in clear packaging so our customers can see everything they are buying. No hiding.

GOOD & GATHER in the world

number of Target stores where Good & Gather was piloted
foods radically packaged
interviews conducted with customers

“The ingredients are nice to see. Brands today are really overwhelming.”

Customer Interview


Do you really know what you should be eating, really?

We’re figuring out how to help people navigate the sea of complexity in the most personal ways.